The car rental industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages very approximately $18.5 billion in revenue a year. Today, there are considering suggestion to 1.9 million rental vehicles that relief the US segment of the assert. In tote occurring, there are many rental agencies plus the industry leaders that subdivide the total revenue, namely Dollar Thrifty, Budget and Vanguard. Unlike accessory times bolster industries, the rental car industry is highly consolidated which naturally puts potential supplementary comers at a cost-disadvantage back they slant high input costs moreover edited possibility of economies of scale. Moreover, most of the profit is generated by a few firms including Enterprise, Hertz and Avis. For the fiscal year of 2004, Enterprise generated $7.4 billion in add to revenue. Hertz came in second approach as soon as approximately $5.2 billion and Avis in the midst of $2.97 in revenue.
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