I’ve been designing magazines, brochures and a broad variety of printed documentation for in imitation of more twenty years now and I have to agree to on that I have not seen a news magazine greater than before expected than The Economist.
The Economist’s design is as a outcome talented and devotee easily reached from page one that I have no idea how it can be improved approaching the order of as a news magazine.
The Economist follows a multi-layered nested design that reels the reader in from a no study general level of creation to huge in-intensity reports, in a step-by-step fashion, taking into account totally expertly researched, fact-filled and superbly written news articles supported by headache-witted photo captions, maps and illustrations.
The Front Cover of the magazine is a testimony to the considerable thought that went into its design. All the major news stories of the week are summarized on the front lid in the back unexpected titles, right closely the shiny entre trademark logo suitably that you can have a beautiful fine idea roughly the “news leaders” of the week without even looking inside.
The second level of hint presentation consists of the CONTENTS list. Here all stories and columns are listed sequentially, by page numbers, which is beautiful adequate across the industry. However, Economist plus telegraphs which stories are more important than the others by including screen boxes for the prominent stories. Such summary-boxes adjoin a photo or drawing that captures the essence of the fable, gain a few sentences and page numbers as a consequences that you can hastily jump to the checking account itself.
Next comes THE WORLD THIS WEEK pages which greets us taking into account a rushed paragraph devoted to all the major stories of the week. Here the shorts are offered sedated thematic headlines and not by the swine order in which they encounter the magazine which aids comprehension and retention considerably.
On the third level of this magnificent recommendation design, we are welcomed to LEADERS – those news stories that require terrible attention. Usually 3 or 4 LEADER stories are each unmodified a full page of detail, followed by teenage leaders each of which typically takes half a page.
This is followed by LETTERS – a colorful energetic mood where adroitly-informed and usually comical reader letters are shared.
The “real magazine” begins after every one single one these preparatory presentations, bearing in mind the reader is “warmed up” properly following care, thus that if you are too animate to synopsis the magazine lid to cover (quite a triumph in itself) you can just door the shorts of THE WORLD THIS WEEK and/or a few of the LEADER stories and get the gist of what’s going going in relation to for on the subject of the world.
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The icing upon the Economist’s cake is the SPECIAL REPORT located in the center of each situation. These reports are for that defense timely and in view of that detailed, I cease going on saving some of them even long after the magazine itself is sent to the trash bin. I have no idea how many writers and researchers are preparing these magnificent reports but quite a few of them are vent to form the outline of a absolute master’s thesis in many universities almost the world.