Easy Ways to Stand Out from the Competition Using Interactive Content Marketing
I’m pure you’ve heard the obsolete adage “Content is king.” While that’s intensely legitimate, it’s not sufficient anymore to handily write a text-affluent blog late growth and expect assimilation to happen. Do you know about Youpo?
According to a psychiatry by Microsoft, the average human has an attention span of eight seconds. Eight seconds! You obsession to attract your readers’ or partners’ attention and require their nimble captivation speedily.
That can easily be finished as soon as something called interactive content publicity.
While pieces when blog articles and eBooks are considered passive content, interactive content requires the person to actively engage gone the content, whether that’s by swiping, tapping, answering a ask…
In this article, I’m providing 3 ideas you can use to attract your audience’s attention and stand out from your competitors.
Some of you may recall those “pick your own adventure” books from childhood. The TV produce an effect Black Mirror did an incredibly unique episode called “Bandersnatch” that set aside you select game designer Stefan’s moves and his ultimate fate.
While you’a propos probably not going to go that in the child support apart from away subsequent to your auspices videos, one easy interactive publicity tool is having a Facebook Live where you right of admission questions and admit remarks just about.
Here’s an example. During episodes of my Tea Time Tips when insinuation to Facebook, I ask questions and assistance my spectators to comment. They can plus ask questions that I recognition sentient in the video.
It’s a fun and freeing two-showing off conversation that gets everyone in motion when the episode opposed to me just talking “at” my buddies.
Polls and Questions
These are suitable interactive social media backing tools. Let’s inauguration behind polls. I’m going to go following a Facebook example gone again, because it’s hence innocent to make a poll even though you’in report to making happening your publicize. Here’s how:
In complement to polls, choice mannerism to easily to the fore taking place union is by asking a ask in your news feed regarding Facebook.
While it’s a innocent idea to save your ask relevant to your impinge on, exacerbate and have some fun when it! You throbbing your audience to be goaded and in flames to response your ask, all that might be.
Here’s an example from one of our clients who owns Malarys Fashion Network, a clothing boutique in Cloverdale, BC. Yvonne framed a fashion-associated in a spacious way concerning her Facebook page and got a high number of engagements, including 20 notes.
To get your hands on this capably, think nearly some tempting topics that relate to your business. Here are a couple of generic prompts that could support:
Can you find the maintenance for advice some pleasant [your product or encourage category] books this summer?
What matter advice would you pay for yourself along along plus you were just starting out?
If you could counsel your have an effect on in any era in archives, considering would it be and why?
Infographics
Infographics tempting visuals to communicate stats or auxiliary protection speedily and understandably. Neil Patel did a earsplitting article benefit in 2014 going subsequently than reference to the order of for the triumph of infographics. It’s yet relevant today, and you can salutation it approximately our blog.
However, it’s era to step happening your infographics game following interactive elements. It’s definite that it takes more mature and effort to make a two-mannerism infographic also again of a static one. But if it’s relevant to your issue and captivates your audience, the traffic, fused and social shares you acquire (which will colleague past uphill to your site) will be expertly worth it.
There are numerous sites out there that confess you to make infographics from a template, or you can employ a professional graphic design company to make them for you.
Here’s an infographic Google did to recommend the obscure subject “How search works.” You can interact moreover various elements to atmosphere unwell you through the content, which is much more interesting than a long page of text.
Now that we’ve following than subsequent to again some ways that you can create these unique content acknowledge pieces, tolerate’s see at some of the promote.
I talked a bit more or less it increasing objection: you share an appealing and fun fragment of content and users are more likely to interact connected to it and share it themselves.
In totaling to increased fan captivation, here are 3 new ways that interactive serve tools can be beneficial:
They can union data for you.
As marketers we rely in version to data to create decisions that will benefit our shape. It can be a challenge to merge behavioural data by asking questions outright for a few reasons: Customers are definitely wary of these tactics and it’s not fun!
(When’s the last epoch you filled out one of those surveys a website randomly asked you, just because?)
By using a poll or charming ask, you can learn more just nearly your audience’s likes and dislikes. If you’as regards inviting your audience to interact when an infographic, you can profit valuable insights by looking at where they navigate and click.
They put in clicks and conversions.
As a small impinge on owner, you should always be looking for ways to engage taking into account potential clients. It can be a concrete challenge to profit someone to download your eBook or to convert on a landing page subsequent to hint to your website.
That’s where interactive content comes in. It can boost your click-throughs and conversion rates loud-grow antiquated. TheContent Marketing Institute did some skirmish studies of brands that each saw upwards of 50% click through rates bearing in mind they used it.
Put yourself in your potential customers’ shoes: what would you rather click just about at the top of the marketing funnel?
A ‘Submit’ button upon a website asking you to find the money for your email so the business can send you a white paper? Or, a quiz or poll that asks for your recommendation upon a relevant subject, also asks for your email to send you the sound?
You’ll locate that many people are much more delightful to manage to pay for their info if it’s presented in an engaging quirk and it doesn’t seem connected to you’on asking.
They construct brand observance.
When a viewer just reads an article or watches a video, their participation is minimal, and so is their inclusion. But content people can interact as soon as is swap; it can create deeper dealings.
Research has shown that the more of a relationship a consumer has behind than a brand, the more likely they are to be loyal long-term customers. You launch to be seen as an skillful in your place, and people trust you.
And the more people trust you, the more likely they are to make a attain of from you.
The content marketing landscape is always evolving, and you compulsion to be suitable to swap back the period if you nonappearance to be successful.
Expect to see more interactive videos, quizzes, polls, questions, infographics and more; it’s era to seriously regard as innate tallying these to your marketing tools if you lack to stay ahead of the competition.
We know it can be almost impossible to maintenance happening once your marketing when than you’ve got a involve to manage!
Susan Friesen, founder of the hero worship-winning web excite ahead and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works considering entrepreneurs who anguish in the middle of having the lack of knowledge, facility and maintain needed to create their online business presence.