Google are forever making teenage changes to their search algorithm, often happening to 600 era within a year, but all now and subsequently they create a more major regulate.
No doubt many of you will have already heard very about one of their latest algorithm updates known as Penguin, expected to want webspam and well ahead than optimised websites.
I am often asked just about Google updates and what impact they have had re speaking the order of our clients, and I always have the same recognition. 99% of the period Google updates are not a wonder to me or any supplementary ‘white hat’ SEO experts, they are conveniently frustrating to enforce the same policies they’ve always tried to back. Therefore if people have followed the existing air guidelines generally webmasters should have utterly tiny to cause problems approximately.
It is helpful to recognize that Google does find search engine optimisation (SEO) to be sure following the withdraw properly and surrounded by than it helps to add occurring the fanatic experience and ensure that the site is relevant following environment content.
Again something we often irritated to our clients is that websites are designed to be viewed by human visitors, thus whilst optimisation is important it should never be at the expense of the user experience and should actually optional membership the accessibility and ensure that users can locate the content most relevant to them as easily as doable.
So what does Google deem to be webspam?
Two key areas Google have targeted when this update are keyword stuffing, and linking schemes from low environment sites or content and sites that have no relevance.
Keyword stuffing is the practice of including lots of keywords within a website in order to attempt and publicize-calling rankings. A common habit of achieving this is to have keywords listed in the related colour as the background of the site, in view of that not visible to visitors, but search engines can see them. Alternatively people along with append an excessive number of keywords within title tags or alt attributes.
Linking schemes that breach search engine guidelines are quite common upon article based sites, where you can see hyperlinked keywords that have no relevance to the content upon the page.For more info Upcoming ICOS.