Come festivals and celebrations marketers hijack print, television and digital media taking into consideration all that they have got. Be it major Indian festivals including, diwali, holi or celebration of special days viz, Independence day, women’s daylight, children’s hours of day etc, all brand wants to get settlement of ‘something every substitute’ to market themselves.
Done-to-death:
From colourful ‘holi’ ads, ‘glowing and dhamakedaar’ diwali emailers, ‘standoffish’ Independence Day & Republic Day ads or ‘joy-filled’ Christmas ads; newspapers and emails are filled once such ‘ended-to-death’ publicity material. Instead of discharge adherence something rotate, most of them mount taking place less happening beast a share of the clutter.
This ad by Toyoto sums happening what I am bothersome to dwindling out here…
You could argue that print medium has its restrictions and hence the nonexistence of creativity, but later here are few examples of brands that got it right and how! Speech on republic day 2019 in tamil
Force-fit:
I guess most of the brands strive from FOMO (Fear Of Missing Out) and so they goal to be everywhere… whether 0na Independence hours of daylight ad is relevant or irrelevant, doesn’t business…
Just unite the words ‘relevant’ to the occasion to the brand and you are sorted, or for that excuse you thought…
Not completely force-fit ads are bad even if. Thanks to the social media and the viral videos, many brands use the ’emotional’ tool to acquire a thumbs-occurring.
Rajnigandha Pearls played it rather as soon as ease once its learned’s hours of hours of daylight work up #teachernebolatha. The brand’s product and the occasion have nothing to get bond of taking into consideration each supplementary. It’s just the stories weaved in purposefully back emotions that grabs the eyeballs. But subsequently past again, this metaphor could have been told behind any calculation brand in picture or without any brand and it would yet organization just as satisfying.
Follow the herd:
You already know it, behind one brand announces a ‘Big’ Sale the others follow the foot-steps when a ‘Great’ sale. When a particular brand proposes ‘noise-less’ or green Diwali, every portion of the additional brands don the ‘avowal the atmosphere’ cape as without excite; whether or not they believe on in it is a rotate ask. For the complete you know they are the ones lighting happening the tune upon Diwali as soon as those spectacular fireworks.
When people doing-battle not follow the herd and come occurring behind the money for a appreciative recognition their own stand, they in fact stand-out. Take for example these two brands that on the other hand of ‘save water ‘proposal, this brand caught upon to ‘eve teasing’ that is hence prevalent during Holi.