The eCommerce industry in India has seen a remarkable boon, subsequent to the creation of a acquiescent number of online retail stores, in the appendix few years. Moreover, through sore and rigorous promotional campaigns, these online stores have managed to tap into a large share of the Indian populace, which has gradually opened happening to the concept of online shopping, and is finally letting go of their correspondingly called “cant-colleague-wont get your hands on” mentality. In fact, as per Flipkart, 2013 saying on 80% mount taking place in the eCommerce event in India. However, the emergence of as a result many eCommerce firms has created a graze-throat competition in the web permit, forcing these online retailers to introduce optional add-on strategies and facilities, to not abandoned lure in more customers, but to plus share them impatient and invested in their brand for a longer times.
For this truthful marginal note, the year 2014 maxim the advent of a string of supplement trends, which played a notable role in increasing the popularity and attain of many eCommerce biggies considering Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, amid many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to exaggeration their customer base, by earsplitting numbers. For more info seo malaysia
Mobile Shopping
This concept was introduced as an extension of websites going lithe, I.e mobile and tablet available. Since more number of Indians have entry to cell phones as compared to computers and laptops, mobile shopping was a trend that enormously held ample magnetism to coax customers into do something their shopping from online retailers.
Same Day Shipping Policy
One of biggest downsides of online shopping is the amount of mature it takes for the product to get your hands on the customer. To counter this business, many online retailers introduced the ‘Same Day Shipping’ policy a propos a related range of products to pacify this particular customer woe. If the users knew that their product would be shipped something by now the same daylight as it was ordered, they were more likely to shop from the website that offered this sustain, rather than from those which didn’t.
Quality, Target-Driven Content
After Google made it compulsory for eCommerce websites to supplement taking place occurring on your own exclusive content which was relevant to the products and services creature offered by them, majority of the retailers were motivated to member taking place atmosphere content in the form of indigenous blog posts and videos upon their websites, in order to enable improved colleague-building and include their search engine rankings.
Cash On Delivery Policy
Perhaps the most dexterously-liked trend among all, the foundation of the cash-upon-delivery policy was a exciting influence adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not to your liking when net banking, this policy furthermore provided a testament for the realism of the website and its products.
Big Money-Saving Shopping Festivals
Although they are not an the complete added concept, the online shopping festivals were yet one of the biggest baits in imitation of it came to pulling in customers to various eCommerce retailers. By offering delectable discounts and sale offers, especially during festival seasons, many of the omnipotent online stores in the ventilate of Flipkart, Amazon and SnapDeal drew in huge numbers of online shoppers to their websites, in 2014.
Apart from these, there were supplementary small still consequential trends that made 2014 a courteous year for the eCommerce industry in India. All in the complete, it is fix to declare that the opening of added trends, entire sum taking into account the pardon attitude of people towards online shopping, will the whole bode competently for our growing eCommerce tune in the coming years.