The eCommerce industry in India has seen a remarkable boon, bearing in mind the creation of a satisfying number of online retail stores, in the buildup few years. Moreover, through aching and rigorous promotional campaigns, these online stores have managed to tap into a large ration of the Indian populace, which has gradually opened happening to the concept of online shopping, and is finally letting go of their consequently called “cant-be adjoining-wont obtain” mentality. In fact, as per Flipkart, 2013 saying a propos 80% calculation in the eCommerce matter in India. However, the emergence of thus many eCommerce firms has created a graze-throat competition in the web market, forcing these online retailers to introduce subsidiary strategies and facilities, to not abandoned lure in more customers, but to furthermore save them impatient and invested in their brand for a longer times.
For this truthful excuse, the year 2014 saw the advent of a string of added trends, which played a notable role in increasing the popularity and achieve of many eCommerce biggies once Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, surrounded by many others. This article highlights some of the most defining trends of 2014 and how they helped certain online retail giants to amassed their customer base, by gigantic numbers.
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Mobile Shopping
This concept was introduced as an intensification of websites going supple, I.e mobile and tablet nice. Since more number of Indians have entry to cell phones as compared to computers and laptops, mobile shopping was a trend that every one held sufficient attraction to coax customers into discharge faithfulness their shopping from online retailers.
Same Day Shipping Policy
One of biggest downsides of online shopping is the amount of era it takes for the product to obtain the customer. To counter this involve, many online retailers introduced the ‘Same Day Shipping’ policy just not quite a quantity range of products to pacify this particular customer woe. If the users knew that their product would be shipped approaching the same day as it was ordered, they were more likely to shop from the website that offered this further, rather than from those which didn’t.
Quality, Target-Driven Content
After Google made it compulsory for eCommerce websites to append unaided exclusive content which was relevant to the products and facilities creature offered by them, majority of the retailers were motivated to adjoin feel content in the form of original blog posts and videos upon their websites, in order to enable bigger merge-building and append their search engine rankings.
Cash On Delivery Policy
Perhaps the most popular trend together furthermore all, the dawn of the cash-upon-delivery policy was a risk-taking influence adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not pleasant gone net banking, this policy furthermore provided a testament for the realism of the website and its products.
Big Money-Saving Shopping Festivals
Although they are not an every auxiliary concept, the online shopping festivals were yet one of the biggest baits later it came to pulling in customers to various eCommerce retailers. By offering attractive discounts and sale offers, especially during festival seasons, many of the supreme online stores forward Flipkart, Amazon and SnapDeal drew in earsplitting numbers of online shoppers to their websites, in 2014.