1. Webhook is triggered within Marketo to send an SMS message. The web hook request hits Engage Australia.
2. Engage Australia adds Marketo LeadID (and any other data) to a database and cleans the mobile number.
3. Engage Australia sends the message to the end user.
4. The end user replies to the message via SMS, HTML5 forms, or Marketo Forms
5. Engage Australia updates Marketo database using stored Marketo LeadID.