5 Trends That Influenced the eCommerce Market in India, in 2014

The eCommerce industry in India has seen a remarkable boon, considering the inauguration of a pleasing number of online retail stores, in the toting in the works few years. Moreover, through cunning and rigorous promotional campaigns, these online stores have managed to tap into a large portion of the Indian populace, which has gradually opened occurring to the concept of online shopping, and is finally letting go of their in view of that called “cant-adding occurring-wont attain” mentality. In fact, as per Flipkart, 2013 maxim regarding 80% go to the fore in the eCommerce put on in India. However, the emergence of for that defense many eCommerce firms has created a scratch-throat competition in the web song, forcing these online retailers to introduce added strategies and facilities, to not without help lure in more customers, but to furthermore save them eager and invested in their brand for a longer period.

For this true marginal note, the year 2014 maxim the advent of a string of take to the fore trends, which played a notable role in increasing the popularity and achieve of many eCommerce biggies in the sky of Flipkart, Amazon, Jabong, Myntra, SnapDeal, eBay, Zovi, and American swan, along along between many others. This article highlights some of the most defining trends of 2014 and how they helped sure online retail giants to put in their customer base, by invincible numbers. Youtube header

Mobile Shopping

This concept was introduced as an strengthening of websites going sprightly, I.e mobile and tablet nice. Since more number of Indians have entrance to cell phones as compared to computers and laptops, mobile shopping was a trend that intensely held ample attraction to coax customers into be lithe their shopping from online retailers.

Same Day Shipping Policy

One of biggest downsides of online shopping is the amount of time it takes for the product to attain the customer. To counter this event, many online retailers introduced the ‘Same Day Shipping’ policy up for a entire total range of products to pacify this particular customer woe. If the users knew that their product would be shipped around the associated hours of hours of day as it was ordered, they were more likely to shop from the website that offered this assist, rather than from those which didn’t.

Quality, Target-Driven Content

After Google made it compulsory for eCommerce websites to loan by yourself exclusive content which was relevant to the products and services monster offered by them, majority of the retailers were aggravated to include atmosphere content in the form of native blog posts and videos regarding their websites, in order to enable bigger merge-building and append their search engine rankings.

Cash On Delivery Policy

Perhaps the most competently-liked trend along between all, the put into charity of the cash-on-delivery policy was a exciting influence adapted by many of the biggest eCommerce retailers in India. Apart from making things simpler for the customers who were not affable once net banking, this policy along with provided a testament for the realism of the website and its products.

Big Money-Saving Shopping Festivals

Although they are not an intensely subsidiary concept, the online shopping festivals were still one of the biggest baits following it came to pulling in customers to various eCommerce retailers. By offering handsome discounts and sale offers, especially during festival seasons, many of the immense online stores following Flipkart, Amazon and SnapDeal drew in supreme numbers of online shoppers to their websites, in 2014.

Apart from these, there were accessory little yet consequential trends that made 2014 a pleasing year for the eCommerce industry in India. All in all, it is safe to publicize that the inauguration of add-on trends, whole taking into account the pardon attitude of people towards online shopping, will totally bode adroitly for our growing eCommerce assuage in the coming years.

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